The sporting life.

What is the sporting life?

The sporting life isn't a demographic — it's a way of living. It's the first tee at 6 a.m. and the dawn patrol before work. The long, cold sit in the stand and the run back to the ramp ahead of the storm. It's golfers, anglers, hunters, shooters, surfers, and boaters who take their pursuits seriously — and who want to be sharp and fully present for every minute of it.

Why we love it

Because these are the days you remember. The round that came down to the last hole. The bite that finally turned on. The set that lined up just right. They ask something of you — patience, focus, an early alarm — and they give back more than they take. The only thing that ever got in the way was the thing everyone reached for out of habit: a drink that dulled the very edge the day deserved.

Built by people who live it

Second9 wasn't dreamed up in a boardroom. It was built by two founders — Drew Russ and Travis Wadkins — who both quit drinking and still love the game, the boat, the blind, and the water. We wanted something that fit the life we actually live: a non-alcoholic functional seltzer with real flavor and a functional edge — clean energy, calm focus, and real hydration — so we could show up, get after it, and come home with a clear head. We know we're not the only ones. If you live the sporting life, this is your drink.

Pick your pursuit below — each one has its own guide to the best non-alcoholic drink for the day.